From endless sandy beaches to charming coastal villages, Eastern PEI offers beauty, culture, and experiences found nowhere else.

As the voice of our members in this region, Island East Tourism Group connects visitors with the best our coastal drive has to offer!

By working together, we strengthen and promote Eastern PEI’s tourism industry, boost awareness of our attractions, and help all of our businesses thrive.

Our Vision
To make Points East Coastal Drive Canada’s most diverse and immersive beach destination.

Our Mission
To grow Eastern PEI’s tourism economy by promoting experiences that highlight the region’s natural beauty, cultural heritage, and vibrant communities.

Our Purpose
To inspire travel and create opportunities for local businesses by showcasing the best of Eastern PEI.

Who We Are
Island East Tourism Group is a non-profit dedicated to sharing the unique attractions of Points East Coastal Drive — from 50 beaches and historic lighthouses to scenic trails, artisans, and fresh island cuisine. We operate Visitor Information Centres in Montague and St. Peters with maps, itineraries, and insider tips to help visitors explore.

What We Do

• Partner with businesses, communities, and agencies like Tourism PEI and ACOA

• Deliver marketing campaigns, events, and visitor resources

• Provide funding support, networking, and business listings for members

• Develop new attractions, experiences, and infrastructure

• Advocate for members on tourism policy and industry growth

Our Commitment
We support our members, strengthen the local economy, and ensure Eastern PEI remains a welcoming, world-class destination.

Director: Dave McGuire

Director: Jarrod Gunn McQuillan

Director: Treena MacLeod

Director: Kim Doherty Smith

Director: Vanessa Cheverie

Director: Jen Smith

Director: Blair Smith