How to Use Facebook Insights and Analytics to Boost Your Social Media Strategy

November 27th, 2020 

Every business owner should have a Facebook business page... if you don't … go do that now! It's a valuable & FREE avenue to find potential customers. The more you put into it, the greater value it becomes. 

Do you have a Facebook Business Page, but have never seen your Insights before?
This link is for you!

For those who have seen their Facebook Insights before, but don't know how to process the information
This link is for you!

There are so many important things to note in your Insights > Like who and where your main demographic is, what times of day they are most often online (and likely to engage with your content), page views, posts reach, engagement & more! To start off, look at when your audience is most active on Facebook and arrange your posts to go out at that time of day. You may be surprised how many more likes/comments you receive! 
 

 

Instagram Insights & Business Profile

December 4, 2020

Last week, I gave information about how to use Facebook Insights and Analytics to Boost your social media presence. This week is similar, but were going to focus on Instagram. 

Instagram is a widely used platform for the Millennial/ GenX, if they are a part of your target demographic, you should have a business Instagram account. You can even set up your accounts so that if you post on Instagram, it automatically goes to Facebook too.. Cross-posting, its convenient.

Instagram Insights is a native analytics tool that provides data on follower demographics and actions, as well as your content. This information makes it easy to compare content, measure campaigns, and see how individual posts are performing. To access Instagram Insights, you need a business account.

Convert Instagram to Business Profile

Create a Facebook Business Profile for the same persona if you haven't already.

Make sure your Instagram profile is public. Private profiles cannot be used as business ones.

Go to your profile and tap the gearshift wheel icon to visit your settings.

Tap Switch to Business Profile.

When prompted, select the Facebook Page you want to be associated with your Instagram profile. (cross posting!)

Review and change any contact information on the Set Up Your Business Profile page.

Tap Done.

Once your account is a business profile > Click this link to find out how to use Instagram Insights 

 

 

Facebook Pages: Call-to-action Buttons 

Janurary 8, 2021

Facebook business pages are an important destination for people on Facebook, and there's always new ways for people to interact with businesses through them. Call-to-action buttons help drive business objectives. Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals. 
 
For example, a restaurants call-to-action button would make sense to be Call Now, or View our Menu. Points East Coastal Drive just updated their Facebook call-to-action button to our Online Shopping tab on our website during December, and we just switched it to Learn More, to direct people to our website after the holidays. 

Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page, helping navigate your followers to your most important information.  Update yours now, and see the difference!  

Click here to learn how to change your Call - to- Action Buttons

 

Facebook & Instagram Creator Studio

January 15, 2021

Have you ever been bogged down with the social media game? It takes time and dedication to provide daily content to your followers, and not all business owners have free times to sit down during a busy day to do so. 

Have you ever wish that you could simple schedule a week or months worth or content, lock it in, and walk away? You can! But in the past there was only paid programs like Hootsuite, Feedly & Buffer, that would have a monthly/yearly fee. Not super reasonable for small business owners if you ask us. Well now, Facebook got tired of the third party hosting sites, and announced for FREE > The Creator Studio! 

Creator Studio is a one-stop social media content management tool within Facebook that helps creators and publishers manage their content, track performance, and connect meaningfully with their audiences on Facebook and Instagram. Think of it as a powerful desktop hub. Creator Studio is for organizing and managing your page’s content, but most importantly for the busy small business owner > SCHEDULING POSTS!  It’s a content hub for uploading, scheduling, publishing, monitoring, and tracking all of your content. This social media manager, swears by it! 

A lot of marketers might not even know that Creator Studio is available to them. Many are still using third-party tools to manage, schedule, and track content. But if all you care about is Instagram and Facebook, you don’t really need any other tools. 

Click here to discover the best time-management tool for social media > Creator Studio!

 

Set Up Social Media Content Calendar

Janurary 22, 2021

There is a saying - failing to plan is planning to fail.

No matter what you do - without planning you are going to fail in social media marketing! So, use social media content calendar tools to organize and publish all your content timely and efficiently. 

Content calendars also help to distribute resources effectively, improve team collaboration and give a more in-depth understanding of what works and what doesn’t.

Consider the following example:

Black Friday and Cyber Monday is a huge opportunity for merchants to increase their sales using social media. At that time of the year, you will be required to run a number of campaigns to maximize engagement and sales from channels like Facebook, Instagram, etc. That will only happen when you’ve carefully laid out a content posting calendar.

Let’s have a look at the top social media calendar tools you must try to manage your content in a better way.
Please note all of these are paid programs with the exception of Google Drive. 

 

6 Epic Instagram Story Hacks You’ll Wish You Knew Sooner

Janurary 29, 2021

Getting tired of hearing the same advice over and over again? Generic tips like “be consistent”, “follow a theme”, “engage with your audience”. We know. And we feel the same way. So we collected some of the best secret non-cliché Instagram hacks out there that we could find. Tricks that Instagram-savvy profiles are well aware of but never actually reveal. Curious? Keep on reading.

The possibilities on Instagram for brands and users are endless. You can run awareness ads, display your products or features for your followers, and inspire action with your brand directly from the app. The platform also has multiple built-in ways to interact directly with your brand through comments and direct messages. But one of the most powerful features for your Instagram strategy?

Instagram Stories.

Since Instagram added the Stories format back in 2016, there have been many additions and releases that have allowed users to flex their creative muscles for better branding and better engagement.

Today, I’m bringing you my six all-time-favorite Instagram Story hacks, all the way from some more basic design features to advanced and lesser-known features:

What are the basic features on the stories

Optimize your image for the required size

Customize with color

Experiment with fonts

Try Instagram’s fun accessories

Repost Instagram Stories 

Let’s get started. Click here learn 6 Epic Instagram Story Hacks You’ll Wish You Knew Sooner

 

9 Social Media Trends Predicted for 2021

February 5, 2021

 

As we wrapped up 2020, one thing was certain: We've spent a lot of time on social media last year.

But, our increased connection to social media isn't at all shocking in the midst of a pandemic.

In March, as countries implemented stay-at-home orders due to the global pandemic, Statista reported a 21% uptick in monthly social media usage.

Throughout the year, consumers have not only continued to use social channels to catch up with loved ones, but they've also embraced them for product research, the latest news coverage, and hours of mindless entertainment. 

Now, as the world hits 3.6 Billion Social Media users and continues to deal with the pandemic, brands aren't just wondering how they'll engage huge social media audiences next year. They're also asking, "What social media trends should I expect in this constantly changing landscape?"

Below, I've found a list of nine expert or research-backed trends social media marketers should watch or leverage in 2021.

  • Brands will continue to take a 'less is more' posting approach. 
  • Content value will beat production quality.
  • Conversational marketing will change its tone.
  • Consumers will crave snackable content.
  • Video will continue to take center stage.
  • More brands will go live.
  • Social media platforms could double as shopping channels.
  • Users will embrace gaming and VR.
  • Authenticity will be vital.

Click here to dig into this article and explore these nine predicted trends for 2021

 

The Ultimate Guide to Hashtags

February 12, 2021

Facebook & Instagram #hashtags are an effective way to get more eyes (and engagement!) on your posts in 2021. Since launching our Social Media Training Sessions in early February, I've noticed a trend of our members not understanding what # Hashtags are or how to use them. Thats why I'm here to help!

A post with at least one hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account!

This ultimate guide to hashtags will help you understand everything you need to know about using hashtags to get more followers, improve your engagement rate, and build a community around your business.

Have you ever wondered what the local #hashtags are? Here's a list of all relevant and current tourism related #hashtags that this social media coordinator uses daily for exposure. Try using these >
#tourismpei #welcomepei #explorepei #canadanice #peinice #tourismcounts #cbcpei #activateourisland #maritimebest #lovelocalpei #pointseastcoastaldrive #supportsmallbusiness

Pro Tip : Copy and paste that list into your Notepad on your phone for easy #hashtag access, edit and adjust to your own demographic as you expand your knowledge! 

Ready to learn how to use hashtags strategically? We bet you are! Click the link here to dig in! #learning

 

3 Big Social Media Marketing Tips for 2021

March 5, 2021

These might be the simplest yet most impactful social media tips I've ever shared. I'm sharing the following tips with you under the assumption that you already know who your ideal client or demographic is. As a quick reminder, your ideal client is someone whom you love working with and can be identified by certain demographic information, such as their location, profession, housing type, income, interests, and family status. Once you've done that, you can market your business much more easily on social media and can consider implementing these tips:

1 | The sooner you join a new social media platform, the higher your chances of gaining a viral following.

The users who hopped on Facebook, Instagram, and YouTube when each publisher was in its infancy gained massive followings with nowhere near the effort you and I put in today. The same is true of any other new(er) social platform. If you are interested in building an audience of your ideal clients on a new social platform in addition to FB and IG, you have quite a few options. As with any social platform, you'll need to do some research to see if your ideal client is already using it or at least weigh the possibility that they will begin using it.

Hubspot has a decent list of newer social platforms to consider here. 

2 | If you want to continue with FB and IG, you need to know about Facebook Business Suite/ Creator Studio.

Facebook Business Suite & Creator Studio is available to all business Facebook users.. You may or may not have accessed it yet, but in your dropdown menu in your business page, you should easily be able to locate it. . If you do, you can use it to schedule FB and IG posts in advance, compare how well the same post is doing on both platforms, and gain easier access to how your accounts are growing overall.
 

3 | The hashtag game is changing - again!

For the longest time, I've been a proponent of using 20 hashtags on Instagram & Facebook for best visibility.. Now that Creator Studio allows us to schedule the same post for both platforms, it is becoming evident that the exact same posts (from captions to hashtags) will do well on both platforms. The big marketing and social media influencers have, by and large, reduced the number of hashtags they are using from 30 to as few as 3 or 4. Some settle in the middle with 11. It is becoming clear that it is more important to have a mere handful of relevant hashtags on your Facebook and Instagram posts versus maxing out the 30 tags on Instagram with a variety of topics.

The primary 3-4 hashtags you should be using are...

What you do (#interiordesign OR #homestaging OR #somethingelse)

What your photo or caption contains (#kitchenreveal OR #housegoals OR something else that describes your image or aligns with your caption)

Where you serve, such as #PEI #Pointseastcoastaldrive #tourismpei smile or another location (if you are virtual, narrow it to whom you serve, such as #WAHM OR #entrepreneurs, etc.)

Lastly, be sure to always add your location in the "Location" section of each post. You can do this from within the Creator Studio & Facebook Business Suite scheduling tool or any time you are creating a post on either FB or IG. If you stick to less than 10 hashtags, you should be able to use them on FB and IG without any issues. If you want to use more than that, your Facebook post might look like spam to the algorithm.

 

March 12, 2021

SEO Basics: Beginner’s Guide to SEO Success


Most of our members have websites for their small businesses, and most of you have access to the back end. If you are capable of changing out your photos, editing text on your website, you are capable of improving your SEO - Search Engine Optimizing. I've discovered an article that goes through the basics of SEO, that is sure to help improve your search results.

SEO isn't that complicated. It's quite simple - or at least the basics are! But the basics aren’t enough to get you ranked, right?

Wrong.
Here’s the truth:

Most people who run websites have a limited understanding of SEO, so you often only need to get the basics right to succeed.

In the attached article, you'll learn the five fundamental steps to SEO success:

1.How to figure out what your customers are searching for
2.How to optimize your web pages for your target keywords
3.How to make sure your website is accessible to both search engines and humans
4. How to get other websites to link to your site, and finally:
5.How to start measuring your SEO success

SEO Basic's Beginner Guide 

 

 

March 19, 2021

How to use Canva: A simple guide to the graphic design platform

 

Have you heard of Canva? It's a graphic design platform lets you create everything from Instagram posts to business logos, for absolutely no cost. Using it is simple and painless thanks to all the preloaded templates, images, fonts, and graphics, and it offers a very well-designed, intuitive, user interface. All you need to use it is to sign up with Google, Facebook, or an email address.

All of which you see in our news letters when it comes to posters, was built in Canva. It does have premium features that allow for you to do more, but all of its FREE features will be more than enough to get you hooked, and your friends/followers will be thinking you hired a graphic designer! 

Have you ever wanted to overlay your logo on top of a picture? Or add text on top of your business banner on Facebook? THIS IS HOW!!! smile

Click here to join Canva

Click here for a Simple Guide on how to use Canva

 

March 25th, 2021

Top 5 apps to animate and bring your Instagram stories to life
 

With all the constant changes happening on Instagram, finding creative ways to engage with your audience and share your message has become more important than ever before. Have you ever seen Instagram stories and wonder how we get them to flow, move and transition frames so smoothly? Personally, we use Canva Stories, but here are the 5 top recommended apps to help bring your stories to life! 

Mojo. Mojo allows you to create polished animated instagram stories that look like commercially produced ads. ...

Canva Stories. Many people use Canva on their computers but they have since built a dedicated Canva Stories app for mobile which supports video content. ...

Videoleap. ...

Adobe Spark Post. ...

ImgPlay

Click the link to read an article about each, give them all a try and see which one you like best!!!

 

April 1, 2021

Website Work : How to turn an image into a clickable link, and inserting Points East Coastal Drive's logo on your website! 

In today's social media tips and tricks. We are going to teach those of you who have access to the back-end of your website, how to hyperlink an image. So why not start with learning how to hyperlink our Points East Coastal Drive logo to the footer of your website. 

Its great for us all to be connected to our central hub of information for our regions visitors, but everyone's SEO (google search results) will improve if we are all connected and linked up though our websites. Now not all website platforms are going to operate the exact same, but here is a general walk through of how you should be able to turn an image into a clickable link. 

How to turn an image into a clickable link :

1.Click the link below to download the Points East Coastal Drive logo to your computers files.
2. Navigate to the area  in your website you wish to insert your clickable link. Use the Insert menu and Image to add your image to the page
3.Select (or click) the image and you will see the Image Option dialogue box appear: use the Change link
4. Either choose the page you wish to link to or go to the Web address tab and add the URL you want to link to. In this case, its www.pointseastcoastaldrive.com
5. Use the OK button and your image will now link to the page or web address you chose.


If this is beyond your capabilities, download our logo and send it to your web developer with directions to hyperlink it to www.pointseastcoastaldrive.com

 

April 9th, 2021

How To Edit A Video Using iMovie for iPhone
(And some tricks you may not have known)


This one is for the iPhone users only! Sorry Androids smile 

A lot of iPhone users don't realize that they have a wonderful app already installed on their iPhone for video editing. Its a basic feature, but it has some pretty cool results. Have you ever wanted to trim the end off of a video, cut a video in half, or combine two clips together into one? iMovie is the answer. I found a great YouTube video of a gal, who explains it very clearly! Click the link and follow along! Enjoy editing, and have fun! 

Click here to watch a tutorial video 

 

April 16th, 2021 

The Ultimate Guide to Instagram Reels

Introducing Instagram Reels: a new way to record 15 to 30-second clips set to music on Instagram.

If Instagram Reels sounds a little familiar, it may be because of the new Reels tab that’s taking center stage on the Instagram navigation bar. Plus, almost everyone is comparing Instagram Reels to TikTok!

What is Instagram Reels?

Instagram Reels is a new way to create fun and engaging video content. Video content is proven to be the new upcoming trend in to help with your insights. Similar to TikTok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore Feed, and the Reels tab on a user’s profile.

You can find Instagram Reels at the forefront of Instagram — taking center stage of the main navigation bar. This is a huge change on the app, and a significant push to have users browse and share Reels more often.

If you navigate to Points East Coastal Drive's Instagram Account, we posted a Reel on Thursday morning at the Souris Lighthouse to a trendy song and filter that's been circulating around a lot on our feeds.

Click the link for the full walk through on the Instagram Reel Feature! Cant wait to see what you create!

 

 

April 23rd, 2021

How to Repost on Instagram: 4 Ways to Reshare Content From Other Users

Most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow. Instagram is different -- you can only look at one post at a time.

And while Instagram's simple, clean interface makes to easy to focus on users' beautiful photography and interesting videos, it also leaves something to be desired: the ability to easily repost other users' content.

But fear not: for every problem, the internet has afforded a solution. The following article has four different ways to repost content on Instagram in a few simple steps. All of these methods are free, but some require you to download an app from the iOS App Store or Google Play first.

Points East Coastal Drive personally uses an app called Repost for Instagram, which we think is great because it provides a watermark of the original poster, so that followers know who took the picture. Check out our post from Wednesday, where you will see a shared image from Tranquility Cove Adventure for an example. 

Learn more by clicking the link! 

© 2021 Island East Tourism Group, All Rights Reserved